The best Facebook posts: Stand out Induce engagement Focus on the audience Use the right words Post at the right time Reach a lot of people
In order to land a spot on a user’s Facebook News Feed, try shifting your scheduling strategy from posting during the most popular times in the workweek to the most effective times. The best window for a workday is 5:00 p.m. to 1:00 a.m. Eastern Time.Estimated Reading Time: 8 mins
Jan 11, 2017 · Reddish-orange images get twice as much attention as blue images. Images with multiple colors attract more attention than images with just one color. Images that are light receive more likes and shares than dark images. Images with <10% background perform better as visual posts than images with >40% background.Estimated Reading Time: 7 mins
Jan 08, 2021 · Facebook Engagement Posts. The Facebook like button is a powerful tool that can increase the visibility of your business immensely. Hence why trying to come up with Facebook posts ideas for likes is incredibly popular these days. One thing that Facebook values most is Engagement.Estimated Reading Time: 8 mins
But how do I know what to post on my Facebook business page? It is important when you take something off the web, that you reference where it came from. In many situations, a customer is going to be more likely to listen to the words of a fellow customer than those of a business. Customer service tips Use your experience in customer service to help people with their own business. Specific segments of your audience that you can tailor certain posts for could be, for example, people born in June or people who own a cat. In other words, the way you post on Tik-Tok will be different from how you post on Twitter and Instagram. One day he hopes to write his own novel and hopes even more that people will actually read it. Conventional wisdom says to only acknowledge Comments. Share quotes, memes, motivational sayings, relevant tips and more all in various branded graphics. How do people use hashtags and how can you leverage them to make them more effective? This can be a highly effective Facebook post idea. Funny Images Facebook users love funny pics. For example, the image to the right is funny -- but a bit obnoxious. They build homes all over the country -- so they have plenty of awesome homes to show off. Share your own industry tips and tricks, and decide whether you want to share text-only statuses something we should probably all consider every once in awhile or create branded graphics or videos to accompany them. Post an unpopular opinion Everyone has one. In addition, customers that are active in contributing ideas to your Facebook page are far more likely to purchase from you. Think creatively about the types of questions you can ask. Spark a debate? Go into detail about how to use your product with an advanced how-to. We use it frequently and ties to that specific products FB page. Bring attention to the glorious natural surroundings of your office by posting some stunning outdoor photos. Emoticons, who would have thought? U se a call to action CTA like "Click the button below" to let your audience know what next steps to take. Below is an example: So if your business is in a visual industry or niche -- a Contractor, Realtor, or Interior Designer, etc. Be clear and direct, use photos and videos, include a call to action, and link back to your website when relevant. This serves to back up its authority, adds some important information and creates a debate that will raise awareness. Use this opportunity to talk about an offer, to display your logo or to show your sense of humor. Logo - Full Color. A lot of really great and simple things to do. Scott November 19, It seems like your suggestions center around posting items with strong visual and emotional impact. Post an award or accomplishment Were you recognized for an achievement? Less than a minute to find it and just a few seconds to schedule it! Written By Alla Bogdan. Using original images images created and designed by you gives your page a unique aesthetic. Our example here is a post by Dr. Trying to target everyone can result in zero success. Share Company Selfies Show off your fun side with some company selfies that highlight the togetherness of your organization. If you see a colleague, spin the phone around and introduce them briefly. Thank you for the kind words Susan. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns. Values that your customers can identify with will help build trust and forge relationships. They want to learn. Social Media Examiner gives us some interesting data in their Industry Report :. Your posts should be a near mixture of promotional content with links back to your website and value-added content, in which you share relevant information that your target audience would find useful or interesting or develop the community. Great post!
The growth in social media in recent years has spawned many success stories of businesses that were built entirely off the back of a single post on Facebook. Hence, why more and more people are looking for Facebook post ideas for business. In the early days, savvy marketers figured out what to post on Facebook and engage with their audience. Whether fun Facebook posts, educational, or entertaining, the platform really made customers feel closer to businesses, helping them find amazing deals and really leveled the playing field for businesses big and small. But then as Facebook grew and more importantly, floated on the stock exchange , they realized what a powerful platform they had created, deciding that if businesses wanted to continue to use Facebook to generate new customers, they would have to be willing to pay to play. And so businesses that had built up huge followings and had highly engaged audiences, went from being able to put up a Facebook post that flooded Newsfeeds across the world, to being severely throttled by Facebook Unless they wanted to spend money to get their post in front of people. So you are thinking about what to post on a Facebook business page. But how do you know what the right thing to post is? Our list of F acebook post ideas for business can help can make the decision of what things to post on Facebook achieve much easier. The Facebook like button is a powerful tool that can increase the visibility of your business immensely. Hence why trying to come up with Facebook posts ideas for likes is incredibly popular these days. One thing that Facebook values most is Engagement. And this is the key to being successful when it comes to your Facebook posts in this day and age. This in turn will shape F acebook page content ideas for your page. When going through our list of ideas and your creative Facebook post idea juices are flowing, try to ask yourself this question:. How can I encourage my followers to interact with my posts? Maybe they need to like and share the post to win something? Maybe you ask them a question that encourages them to answer. Only you can answer that question, but Facebook Posts that encourage interaction will send your posts organic reach through the roof. Well then, this list is perfect for you! F acebook business post ideas are hard to come up with yourself, but easy to replicate once you are given some inspiration. We have compiled a huge collection of Facebook post ideas that are guaranteed to take your social media marketing to the next level. These Facebook post ideas are split into three categories, based on the inbound marketing sales funnel. Depending on the goal of your content, your Facebook content ideas should be chosen wisely. Different posts and content can be better for different goals and achievements. This can be best understood through looking at the three parts of the marketing funnel,. And finally, content that will reinforce the special relationship that you will be able to build with your new customer BOFU. Posting your first Facebook post is exciting. How do you want to portray yourself? What do you want to say? Should you try to be funny? This obviously depends massively on your type of business and your brand. But, we recommend something with a little more substance if you can. First impressions are important. Text and some form of media, either a photo or video is a must. Provide your audience with something remarkable. When I say remarkable, I simply mean remarkable. Something that they might make a remark about to a family or friend. Grab your phone and do a face-to-camera introduction while you walk around the office. If you see a colleague, spin the phone around and introduce them briefly. Obviously give a heads up to your team beforehand… or, if you want to make it truly authentic, say nothing at all and catch them off guard. It could make for some entertaining content. You could also go on Facebook live to introduce your company or team, or hold some sort of fun Facebook Live session. It could be 5 minutes long, or an hour long depending on what you are doing. Whatever it is you choose for yourBe creative — think outside the box. Be different. Build your brand identity by displaying your logo and signature colors on your posts. Use a logo that will help you stand out from the crowd. Blog posts are one of the best ways to drive traffic to your website and raise awareness about the products or services you sell. They provide content that lasts and can be shared repeatedly. Consider using Missingletter to help you. Using snippets from a blog post is a form of content splintering, which can help make the most out of the content you create. Use a tool like Grammarly to check for typos before you hit publish. Trying this with videos, podcasts, or an other form of content could be a great Facebook post idea. Not all social media channels will suit your business, so pick and choose the ones that are best for you.
Memes are especially interesting on business pages. Wing Commander retd Shafiqul Islam, the pilot, was among the harmed. You've got some great Facebook post ideas! We suggest you use a bright-colored graphic to help your fill-in-the-blank post stand out nicely. So how do you achieve simplicity in your social media campaigns, regardless of the message? Both studies found that Engagement per Facebook fan decreased with hashtags and Facebook posts with hashtags had less viral and organic reach , on average, than posts without hashtags. Post great content during the peak hours of your audience's online activity for the best results. But, we recommend something with a little more substance if you can. In the early days, savvy marketers figured out what to post on Facebook and engage with their audience. F acebook business post ideas are hard to come up with yourself, but easy to replicate once you are given some inspiration. Host your own special events Posting about an event on Facebook is a terrific way to increase the number of attendees. Maciej Fita November 19, I think the image is probably one of the most important parts when leveraging a blog post in Facebook. Enlarge This Image. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants. Reply Donna Hamilton November 8, Luis…totally agree!!! Posting great content on Facebook starts with knowing what kinds of posts are possible. Share fill-in-the-blank questions Edit In Design Wizard. We say relevant to your target audience because if you give something like an iPad away, literally anyone could be interested in entering. We have seen that videos engage a great amount of users compared to images. They want to learn. Think hard. Facebook Timeline is divided into two columns. Again, it's ideal that the award is relevant to your audience. Customer service tips Use your experience in customer service to help people with their own business. Use the caption to delve a bit more deeply into your list. Tell them about a problem you had, what was done to rectify that problem and how you felt afterwards. Ask your audience a question Want to know a secret? Short video clips Edit In Design Wizard. Lujure instructs Fans to Like its posts, leave comments, and share content. For example, if you are targeting Dads, you could split them up into groups like new fathers, fathers born in December and fathers that work from home. Pictures and questions do work, and I totally agree that we all hear it and do it! Every social media marketer may have faced a Facebook obstacle like — right — the post needs the right picture! I was at shooting at the time. Including a distinct tagline in your Facebook posts can get your audience to sit up and take notice. Quotes are a simple way to motivate and teach. There are different ways you can make a testimonial post, but plain text works fine. Customer interview Post a customer interview on your page that describes in detail how your product benefitted them. Think about what message you want to convey and follow a few simple design guidelines:. Sam flatman November 8, Hoping we manage better than Sucks! Think about it, if two companies are selling the same product for around the same price, a customer will more than likely decide to purchase from the company that looks like a better brand. They might not appreciate endless streams of random LOL photos. In fact, this one is one of the more effortless posts to make for your Facebook audience. Allowing a company or an influencer to take over your page can strengthen your relationship with them and increase exposure. Arbaz November 9, Great post Stefanie. The success of your ad depends on the visual you use. Use the 3 Ps of posting Think of the 3 Ps of posting as a compass for your Facebook posts.
Use photos, they say. And be sure to ask questions. Oh — and post at an optimal time. Social media marketing is about the little details. He gathered several images from a blog post to create the image below and found it highly effective, reaching over 80, people. However, discovering which images perform well and why will help you become a smarter social marketer and ultimately help drive engagement. The team at Buffer discovered that posting a stand-alone, self-explanatory image outperforms a photo that needs additional explanation in the description. The image below demonstrates their findings. On the lefthand side, the image needs a caption to make sense, while the photo on the righthand side already tells the story. Discovering what will perform well on Facebook can often be right in front of you. Nobody says it out loud. Here at Unbounce, our Epic Marketing Fail Post performed well in terms of Facebook social shares specifically, so we decided to implement a weekly Monday marketing fail series on Facebook. If you have a blog post your audience is raving about on Facebook, try and turn it into a series on Facebook. Look at what performs well on your other social media channels and think of how you can incorporate it on Facebook. Oftentimes they can be turned into a weekly series or a monthly campaign. Simply Measured said it and a recent EdgeRank Checker study reported the same thing. Both studies found that Engagement per Facebook fan decreased with hashtags and Facebook posts with hashtags had less viral and organic reach , on average, than posts without hashtags. Facebook users are the root of the problem as they are conditioned to scroll through their news feed to receive information versus search for information. When you are using hashtags on Facebook, think carefully about what you are using them for and how you can use them. If your intent is to increase virality and reach, you might not receive the outcome you were hoping for. Cricbuzz , the fastest commentary website for major cricket matches, uses the hashtag facepalm. The strongest and most common power of the Facebook hashtag is its ability to link cross-platform with a campaign or contest. The campaign is present on multiple platforms, encourages people to hashtag sharejoy with their red Starbucks cup and ultimately increases their brand. The fact they increase engagement makes sense since their very definition ties into and derives from social media. It seems silly, but these two, sometimes three character expressions have played a significant role in communication through technology. Emoticons, when used properly and sparingly, can be a great way to express your tone and humanize your brand. And get this, not all emoticons are equal. This graph from Buddy Media shows the interaction rate across each emoticon with :D coming out on top. According to a research study by Buddy Media , if you are asking a question, where you place the question in the post is equally as important as what you are asking. A question that is placed at the end of a sentence is asking your Facebook fans to respond immediately. When you ask a question at the beginning or in the middle of your copy this distracts your fan from answering the question. The example below, although hyperbolic, shows the engagement spike when you pose a question at the end of your Facebook description. So the next time you type a question in your Facebook description pay close attention to the placement of your question in your copy. Does placing a question at the end of your sentence increase your engagement? What type of images does your community respond to? Which type of emoticon, if any, increases engagement? How do people use hashtags and how can you leverage them to make them more effective? The devil is in the details when it comes to Facebook marketing. Do you have any Facebook engagement tactics or insight? Hoping we manage better than Sucks! Have to say, their down fall got me wanting a coffee…discuss! This is great!!! Some of it kind of sounds like common sense when you read it, but I would not have thought of it. Great post! To add on to any of these posts something that a lot of people forget is to continue to interact with the post and your community.